The new terms for companies selling content within apps for Apple’s iOS devices - iPhone, iPod touch and iPad - require publishers to give Apple 30 per cent of the revenue from anything they sell through their apps. Apple’s terms also specify that subscriptions offered through apps must be “the same (or better)” than those offered outside the app.
The European Commission is also “monitoring the situation”, according to the Wall Street Journal. Earlier this week, Guy Lougher, partner and head of the competition law group at Pinsent Masons, told the Telegraph that Apple’s subscription service was “likely to feature on the radar of the European Commission sooner rather than later”.
Some developers have been strongly critical of the new terms, particularly those in the streaming music business, where profit margins are low. Richard Jones, one of the founders of Last.fm, posted a message online saying: “Apple just ------ over online music subs for the iPhone.”
On Tuesday, Rhapsody, which runs a streaming music service in the US, said: “We will be collaborating with our market peers in determining an appropriate legal and business response.” Jon Irwin, Rhapsody’s president, later added: “The costs don’t leave any room for a sensible business model.”
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