Look of the Day: Jessica Simpson in Etro

Look closely, because this is the face and outfit of a woman whose name is going to influence $1 billion in retail sales next year. At last night's US Magazine Hot Hollywood party, Jessica Simpson looked every bit the successful fashion business woman in a flirty frock by Etro.

While some event-goers seemed in denial of the change in season, Jessica's vibrant printed dress was the perfect choice for a fun spring party. It was light-hearted and fun, apropos for an event celebrating Hollywood's hotness. She paired her ensemble with cork-soled pumps and a gold clutch, but the thing that really made her look a winner was her big smile.

When you're confident with your look, it shows. Keep up the good work Jess!